Revolutionising

how buildings come together

Our mission

At Ribon, we're redefining what's possible in soffit and fascia design. Our mission is to streamline construction with a system that’s easy to install, built to last, and architecturally refined. By using high-quality materials that builders and architects already trust, we eliminate uncertainty and deliver a product that enhances both performance and design. All of this while providing a service equally as superior as our products.

Our story

Ribon began with a simple question: why make soffits harder than they need to be? Founder Keith Russell, a contractor with years of experience, saw firsthand how traditional soffit installations required multiple trades, excessive materials, and unnecessary complexity. Determined to find a better way, in 2007 he developed an integrated, interlocking soffit system, one that seamlessly simplifies installation, reduces waste, and ensures a sleek, consistent finish every time. Today, Ribon is trusted across New Zealand for its innovation, efficiency, and aesthetic excellence.

Our promise

We’re committed to delivering soffit and fascia solutions that work for everyone: builders, architects, and developers alike. With Ribon, you get:

Streamlined install
cutting time, cost, and complexity.
Proven materials
trusted by the industry for performance and longevity.
Architectural appeal
a clean, modern finish that enhances any build.
Sustainable design
minimal waste, maximum durability, and full recyclability.
Reliable local supply
fast turnaround and expert support when you need it.

With Ribon you're not just installing soffits, you're upgrading the way buildings come together.

Our team

At Ribon, we’re a tight-knit group of problem-solvers, designers, and builders committed to doing things better. With deep industry experience and a shared passion for innovation, our team works closely with architects, installers, and developers to deliver solutions that are practical, efficient, and built to last.

Keith Russell
Founder and Managing Director

Keith is the founder and Managing Director of Ribon. With a background in profiled metal claddings and hands-on construction, he developed the Ribon system to streamline soffit and fascia installations. His innovative approach has transformed traditional building methods, emphasising efficiency, long-term durability, and elegant solutions.

Jessica Scott-Petersen
Business Development Manager & Senior Architectural Designer

Jessica serves as the Business Development Manager and Senior Architectural Designer at Ribon.  With a background in residential and commercial design, she ensures the Ribon system meets performance, compliance, and aesthetic goals. Jessica bridges the gap between technical detailing and real-world application, supporting architects and builders with practical, design-led solutions

Andy Burford
Partner: Business Success Programme

Andy partners with Ribon as a trusted advisor and systems thinker. Drawing from his deep SME and business improvement experience, Andy supports the team to deliver better project outcomes. His ability to align people, processes, and purpose plays a key role in Ribon’s mission to simplify building systems.

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